Saugerties, NY (January 22, 2021) HITS Endurance, a leading endurance race management group, announced today a rebrand of its identity and mission that reflects a deep dedication to athletes and their commitment to excellence in competition and health and wellness. At the heart of this rebranding is a change of the company name to Alpha Win and a complete redesign of the company logo to reflect the new name. Over the past decade, the company had established its status as a market leader in the triathlon and running communities. The new brand solidifies the company’s stance in offering a wide variety of racing opportunities and unparalleled customer service.
Coinciding with the unveiling of the new brand, Alpha Win is launching a new website (www.Alpha.Win) that focuses on its first 10 years of race experiences and features improved search tools for locating the perfect race for athletes at all competitive levels.
“Our vision is to make every athlete who competes at an Alpha Win event feel like the dominant, AlphaMale or AlphaFemale that he or she can be. Whether it is a podium finish, an age group win or a personal best, every AlphaMale or AlphaFemale will feel a sense of accomplishment at our races,” said Tommy Struzzieri, President and CEO of Alpha Win. “The rebrand is not just cosmetic. We have taken this opportunity to commence a period of growth through acquisitions of existing events and creation of new events and to evolve and improve our approach to the market as a whole.”
Alpha Win recently acquired the race lineup of Renegade Racing, a premier race management group with events centered in Southern California. Alpha Win has also acquired the Lake George Triathlon Festival, a popular race that takes place in the Village of Lake George, New York during Labor Day Weekend. Along with acquisitions, Alpha Win is returning to Grand Junction, Colorado to resurrect an annual triathlon that it had produced for several years before a hiatus beginning in 2016. Alpha Win Lake George and Alpha Win Grand Junction registrations are now open. As the future of the pandemic becomes clearer, Alpha will start to open registration for Renegade Racing events.
“We have several other first-time events and race acquisitions that we are pursuing right now that will continue to fill out a race calendar that we hope will appeal to athletes of all abilities in all geographic locations across the United States,” said Tommy Struzzieri. “First and foremost we want to thank all of our wonderful participants who have helped us grow these last 10 years. It has been an incredible journey as HITS Endurance and now we are looking forward to the next chapter. “We expect to continue to delight the athletes who have followed us over the past years and to attract new participants who are seeking their next incredible race experience.”
Alpha Win is the successor organization of HITS Endurance, which itself was a division of HITS, LLC. Alpha Win has been organizing endurance events under the HITS Endurance name since 2011. HITS, LLC is a multi-faceted company with more than 40 years’ experience in event production. Prior to 2011, its sole focus was on equestrian events that continue to take place all across the country. It is a global leader in equestrian sports and the largest producer of hunter jumper horse shows in the country. HITS, LLC is headquartered in upstate New York in the Village of Saugerties.