HITS Endurance Announces Rebrand to Alpha Win

Saugerties, NY (January 22, 2021)      HITS Endurance, a leading endurance race management group, announced today a rebrand of its identity and mission that reflects a deep dedication to athletes and their commitment to excellence in competition and health and wellness.  At the heart of this rebranding is a change of the company name to Alpha Win and a complete redesign of the company logo to reflect the new name.  Over the past decade, the company had established its status as a market leader in the triathlon and running communities.  The new brand solidifies the company’s stance in offering a wide variety of racing opportunities and unparalleled customer service.

Coinciding with the unveiling of the new brand, Alpha Win is launching a new website (www.Alpha.Win) that focuses on its first 10 years of race experiences and features improved search tools for locating the perfect race for athletes at all competitive levels.

“Our vision is to make every athlete who competes at an Alpha Win event feel like the dominant, AlphaMale or AlphaFemale that he or she can be. Whether it is a podium finish, an age group win or a personal best, every AlphaMale or AlphaFemale will feel a sense of accomplishment at our races,” said Tommy Struzzieri, President and CEO of Alpha Win.  “The rebrand is not just cosmetic.  We have taken this opportunity to commence a period of growth through acquisitions of existing events and creation of new events and to evolve and improve our approach to the market as a whole.”

Alpha Win recently acquired the race lineup of Renegade Racing, a premier race management group with events centered in Southern California.  Alpha Win has also acquired the Lake George Triathlon Festival, a popular race that takes place in the Village of Lake George, New York during Labor Day Weekend.  Along with acquisitions, Alpha Win is returning to Grand Junction, Colorado to resurrect an annual triathlon that it had produced for several years before a hiatus beginning in 2016. Alpha Win Lake George and Alpha Win Grand Junction registrations are now open. As the future of the pandemic becomes clearer, Alpha will start to open registration for Renegade Racing events.

“We have several other first-time events and race acquisitions that we are pursuing right now that will continue to fill out a race calendar that we hope will appeal to athletes of all abilities in all geographic locations across the United States,” said Tommy Struzzieri. “First and foremost we want to thank all of our wonderful participants who have helped us grow these last 10 years. It has been an incredible journey as HITS Endurance and now we are looking forward to the next chapter. “We expect to continue to delight the athletes who have followed us over the past years and to attract new participants who are seeking their next incredible race experience.”

Alpha Win is the successor organization of HITS Endurance, which itself was a division of HITS, LLC.  Alpha Win has been organizing endurance events under the HITS Endurance name since 2011.  HITS, LLC is a multi-faceted company with more than 40 years’ experience in event production.  Prior to 2011, its sole focus was on equestrian events that continue to take place all across the country.  It is a global leader in equestrian sports and the largest producer of hunter jumper horse shows in the country.  HITS, LLC is headquartered in upstate New York in the Village of Saugerties.

Alpha Win Acquires Southern California Race Management Group

PRESS RELEASE 

Alpha Win Acquires Southern California Race Management Group

Saugerties, NY (January 22, 2021)      Alpha Win, an endurance race organization formerly known as HITS Endurance, is proud to announce that it has purchased Renegade Racing, a premier race management firm with events centered in the Southern California region.  The acquisition significantly expands the endurance race offerings available from Alpha Win in the western United States.

“Our acquisition of Renegade Racing complements our overall endurance race lineup so we can now provide more race opportunities to our ever expanding customer base,” said Tommy Struzzieri, President and CEO of Alpha Win.  “This investment represents an important strategic opportunity to further our ability to offer both short and long distance running, cycling and triathlon events in some of the most attractive locations in the country.”

In 2019, Renegade Racing operated more than 40 endurance events for itself and for others under various contractual arrangements.  The arrival of the coronavirus pandemic resulted in the cancellation of many of the events in 2020.  However, current plans are to resurrect these events in 2021 and 2022.  “We couldn’t be happier to have the opportunity to hand-off our family of races to a company with the background and experience in event production that Alpha Win has,” said Jonathan Pauley, founder and former Director of Renegade Racing.  “We know that all of our stakeholders, from the permitting officials to our charity partners and our athletes will embrace Alpha Win as they have us for more than a decade.”

Over the years, Renegade has been recognized for producing safe and fun experiences for athletes of every ability. They have also contributed to the critical fundraising efforts of several charity partners, such as the Pediatric Cancer Research Foundation Reaching for the Cure, the Tustin Public Schools Foundation Dino Dash, the Challenged Athletes Foundation, the City of Laguna Hills Memorial Day Half Marathon, Race for the Rescues, and the American Heart Association Heart Walk.  These partnerships are expected to continue.

Along with this acquisition, Alpha also purchased the Big George Triathlon in Lake George, NY. The Alpha Win Lake George Triathlon registration is now open. As the future of the pandemic becomes clearer, Alpha will start to open registration for Renegade Racing events. As these events restart, Alpha Win will ensure that they feature robust safety protocols until the effects of the current pandemic are fully dissipated.  Alpha Win is one of the few companies nationally that was permitted to conduct an in-person running event, the Omaha Marathon, in 2020.  That multi-distance race took place on September 20, 2020 and was hailed as both a safe and enjoyable experience as it hosted runners from 46 states, the District of Columbia and Puerto Rico.

Alpha Win is the successor organization of HITS Endurance, which itself was a division of HITS, LLC.  Alpha Win has been organizing endurance events under the HITS Endurance name since 2011.  HITS, LLC is a multi-faceted company with more than 40 years’ experience in event production.  Prior to 2011, its sole focus was on equestrian events that continue to take place all across the country.  It is a global leader in equestrian sports and the largest producer of hunter jumper horse shows in the country.  HITS, LLC is headquartered in upstate New York in the Village of Saugerties.

For more information on HITS, Inc., go to: www.HITSShows.com

FIVE GREAT RACES brought to you by HITS Endurance

Saugerties, NY – July 6, 2020     The Hudson Valley is a top 20 destination in the world. A top destination deserves a top race! Introducing HITS Hudson Valley, NY October 10, 2020 at Williams Lake. Less than 90 minutes from NYC lies the perfect setting for a perfect race. You’ll swim in the pristine spring-fed Williams Lake, bike to the majestic Ashokan Reservoir and run on the historic Wallkill Valley Rail Trail.

 

This is a one-of-a-kind location! Napa Valley is one of the treasures of the United States and the historic Indian Springs Resort and Spa is California’s oldest continuously operating pool and spa facility. Lake Berryessa is breathtakingly beautiful. This rugged, yet majestic natural setting is home to varied and beautiful Northern California wildlife such as swans, bald eagles, fox and whitetail deer. The course through Napa Valley will twist and turn alongside beautiful vistas. This event takes place from November 7th thru November 8, 2020.

 

The event in Palm Springs, California is the crown jewel of the HITS Triathlon Series and will once again be the home of the 2020 HITS Triathlon Series Championship. The Coachella Valley is a stunning venue that offers beautiful vistas in a dry and sunny climate, perfect for a December triathlon. The course in Palm Springs is fast and awesomely scenic! Palm Springs that will take place on October 30-31, 2020.

 

If a triathlon is not your thing, then we have a race for you – ONE OF MIDDLE AMERICA’S GREATEST MARATHON CITIES! From the Marathon to the Mile, the 45th annual Omaha Marathon offers “a distance for everyone!” (TM) as you race through Nebraska’s most vibrant city on September 20, 2020! A portion of the registration fees will benefit Partnership 4 Kids, the Official Charity of the Omaha Marathon, Nebraska’s top road race.

 

Looking ahead to 2021, we have our Sarasota., Florida triathlon that takes place on January 10, 2021! Nathan Benderson Park is a world class multi-purpose recreation center situated in a 600-acre park that incorporates a 400-acre artificial lake.  Sarasota, located on Florida’s Gulf Coast, is the gateway to miles of beaches with fine sand and shallow waters such as the Lido Beach and Siesta Key Beach.  It is the perfect winter destination for a triathlon event with daily mean temperatures in the low to mid 60’s.

 

With “a distance for everyone!” (TM) there is every reason register TODAY and be a part of one of our events!

HITS Triathlon Series – Napa Valley, CA 2017 Race Recap

SAUGERTIES, NY (April 17, 2017): More than 1,500 athletes competed in the HITS Triathlon Series – Napa Valley triathlon race event that took place at Lake Berryessa, Napa, California on Saturday and Sunday, April 8-9, 2017.  This year’s race experience was made more challenging by abnormally cold air temperatures in the early morning hours on both days and rain on Saturday.  Many athletes who had not anticipated such cold air and did not have sufficiently warm cycling attire, decided to brave the elements and proceed with a race for which they had been training for months.  The dampness from the swim and the rain coupled with wind chills that lowered the perceived temperature even further caused several athletes severe discomfort while on the bike course.

Thanks to the immediate response by CHP officers, who were on hand for traffic control, and by emergency responders from Cal Fire, our athletes were able to access refuge in a variety of warm environments.  American Medical Response (AMR) was on hand throughout both days to provide all necessary emergency medical services to the participants.  Following the race, AMR reported a total of 20 patient contacts, 14 of which were environmental (related to cold conditions).  Cal Fire reported approximately 30 contacts, all of which were environmental.  Another local volunteer ambulance reported 8 patient contacts, 6 of which were environmental.  Of these contacts, only one resulted in an athlete being transported for hypothermia.

Tom Struzzieri, CEO of HITS Endurance, said “We are extremely grateful to all the officials who assisted our athletes during the event.  We strive to provide a safe and comfortable race experience for participants at all of our races and plan to ensure that athletes and race officials are even better prepared to deal with difficult race conditions in the future.  Pre-race communications will include the most current weather forecasts together with recommendations for proper gear and best practices for navigating the race courses.  We will also work closely with all of the other area agencies to develop contingency plans for unusual weather and to ensure that they are properly communicated so that responses are seamless.”